Carving out a completely new niche in a crowded industry
Discover how I helped a storytelling company, Love Notery, generate market traction when it launched in the wedding industry.
Love Notery, a love storytelling company immortalizing the extraordinary love stories of couples, launched in the summer of 2015. Tasked with gaining market traction on a business that was carving out a completely new niche, I implemented a go-to-market integrated strategy, inclusive of digital marketing, content marketing, PR, email marketing and social media marketing, to introduce prospective clients to a new, unique brand.
In the first year of a half, the company acquired 50 new clients and achieved:
313% revenue growth YOY
Generated 30+ brand-building media placements including FOX Magazine, Bustle, Brides, Business News Daily, and Southern Bride
Generated 156% growth in email list year over year
Produced 473% increase of Instagram followers over 1.5 years
Created and marketed new digital product to expand company revenue stream