From Noise to Noteworthy: Become a Brand Worth Knowing
Content marketing drives results. It converts customers. It gets someone to click download, sign up, learn more, and buy now. It evokes emotion and makes your brand memorable.
It’s the bread and butter of marketing your business.
But here's the challenge for businesses: people are bombarded with content. Over four billion pieces of content are produced every day. Content that doesn't connect with your audience is just more noise.
Imagine your content standing out—resonating with your audience, building strong emotional connections, and making your brand one they can't stop thinking about.
That’s Where I Come In, As Your Bold & Noteworthy Content Marketing Thought Partner
Let’s turn your business innovation into content that fuels growth and builds lasting relationships.
I use my 15+ years of content marketing and storytelling experience to create distinct, differentiated bold and noteworthy content that won’t bore your audience or copycat your competitors.
Ready to stand out?
Bold & Noteworthy Content, Delivered
Choose from these content marketing packages or design a custom package tailored to your unique goals.
01
Content Marketing Strategy Session
You bring the questions, I’ll bring the insights to help you build or refine a content marketing campaign that drives results. Just fill out a quick questionnaire, I’ll do some preliminary research, and then we’ll jump on a one-hour brainstorming session to lay the groundwork for next content marketing campaign.
02
Built-for-You Content Marketing Strategy
Short-term engagement, long-term results.
Content is my zone of genius. I’ve created a proven formula to create a winning audience-centric content strategy for your business. I’ll design a custom content strategy for your company–or update your existing one–to help supercharge your growth.
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Research: I’ll conduct a content audit and gap analysis, gather audience insights, define the user journey and complete competitor research.
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Planning: I’ll help define your unique value, find the competitive white space, create differentiated pillars and your content mission.
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Distribution: Creating content is only half the battle. You’ll need to get your content in front of your ideal audiences. For that, I’ll analyze your existing channels and recommend which channels contribute to your greatest growth and conversion opportunities.
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Analysis: I’ll curate a measurement plan to ensure your content meets your objectives.
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Roadmap for success: I’ll develop your 6-month editorial calendar, suggest creative content ideas, provide SEO keyword research, and advise on content optimizations to keep your strategy sound–long after I’m out of the picture.
03
Amplify Bundle
Done-for-you bold and noteworthy lead generation content assets to set a solid marketing foundation.
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Lead generation content asset (up to 2,500 words)
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Examples: ebook, guide, whitepaper, checklist
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Web page copy to generate downloads for your lead gen asset
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Supporting social copy to promote your lead gen asset
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Email series to nurture new prospects that sign up to receive your lead gen asset
04
Monthly Growth Bundle
Done-for-you bold and noteworthy content to fuel your marketing engine.
When you need an extra pair of hands to execute your strategy, I’ve designed a package to deliver bold and noteworthy content that supports your marketing funnel from top to bottom and builds your brand.
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Monthly strategy call to uncover thought leadership content ideas
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1 30-minute thought leadership SME interview on a topic of your choosing
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1 SEO-optimized thought leadership blog (up to 1,000 words) derived from SME interview + 4 supporting social posts (including 2 video clips generated from SME video interview)
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1 monthly email to amplify the thought leadership blog and nurture your email list
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Option to customize this package to meet your goals
05
Fractional Content Marketing Leader
Supercharge your growth with an embedded content leader who builds your audience-centric content strategy, and provides expert editorial direction and skilled leadership to run a high-performing content team.
Explore My Content Marketing Results
Discover how I quickly deployed a content marketing campaign to help Global Payments customers pivot during a challenging time.
Learn how I helped oversee a $500M brand campaign that repositioned a real estate and mortgage firm to find its new audience.
Explore the integrated brand campaign I created to promote InComm’s 25th anniversary.
Interested in Partnering?
Let’s explore which content marketing package is right for you. Schedule a discovery call.