From an early age, I knew I wanted to be a storyteller. I was enamored by journalists who interviewed people from all walks of life and shared their experiences so that others would be inspired, learn and grow from their stories. At that time, I was going to be a sports broadcaster. Then, I was convinced I would be the next Katie Couric, but Meredith Viera took my job.

 

When I grew up, I figured out another way to share stories as a content strategist, brand builder and PR pro. Most recently, I led content strategy at Global Payments, a Fortune 500 technology company. I spearheaded the vision and approaches to capture and engage target audiences throughout the customer journey with inspiring stories and thought leadership delivered in the right channels at the right time. I launched the company’s first digital publication and associated newsletter, as well as its marquee annual content campaign. I also transformed the company's social media strategy to cultivate and convert a community of highly engaged followers. 

 

In 2015, I built a new category in the wedding industry around love storytelling when I launched my business, Love Notery. I took a content marketing and PR approach to gain traction in a highly competitive industry. My strategy led to nearly 50 new clients from all around the world in the first year and a half of business.

 

I've spent my 16-year career planning, producing and sharing stories via earned, owned, and paid channels that earn attention and engagement and generate sales.

 

Now I'm using my experience to consult businesses like yours on smart, strategic, and creative audience-led content to build a Bold & Noteworthy content brand. I'll work with you to understand your target audience, determine your goals, and create content and a strategy that maximizes your impact.