Bold Content Builds
Bold Brands.
Stand out with a bold Content Strategy designed for Category Leadership
I’ve made a career out of turning business innovation into content ingenuity– from leading content marketing at a Fortune 500 B2B tech company to developing standout thought leadership for professional service firms and running multi-channel content campaigns for fintech companies.
Now, I help growth-focused marketing teams infuse ingenuity into their content strategy for bold storytelling and category-defining execution.
Your company is growing, your leadership is strong, your mission is clear, and you're making bold moves.
Now, it’s time for your content to match your momentum.
💡 Imagine your company as the go-to voice in your industry.
💡 Imagine your insights sparking conversations and shaping decisions.
💡 Imagine your audience is not just following you but is fully engaged—ready to take action.
If that's not happening yet. What's standing in the way?
Signs your content marketing needs an infusion of ingenuity:
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Your content strategy has been stagnant for years—or maybe you don’t even have one in place.
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You’re creating content without clear goals–nothing moves the needle.
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You’re constantly scrambling for fresh ideas, but end up copying your competitors instead of standing out on your own.
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Your audience isn’t engaging with your content; it’s just crickets.
It's Time To Make Your Message Matter
bold: standing out prominently
/bōld/
note·wor·thy: worthy of or attracting attention
especially because of some special excellence
/ˈnōtˌwərT͟Hē/
I help growth-focused B2B tech companies and professional service firms develop a category-defining content marketing strategy—a strategy that builds trust, attracts the right audience, and fuels your impact.
Because the most influential brands don’t just publish content—they lead conversations.
They deliver insights and share stories that make people stop, think, and engage.
But here’s the truth: Most content is forgettable.
It blends in. It plays it safe. But that’s not you.
🔥 You’re building something bold. Let’s create content that reflects your vision:
✔️ A content strategy that actually builds your brand. Because your brand doesn’t just fit in—it leads.
✔️ Storytelling that positions you as the category leader. So your audience remembers you, trusts you, and chooses you.
✔️ Content that grabs attention and keeps it. The kind of content that makes your audience sit up, listen, and act.
That's me, Kristen Rocco, founder of Bold & Noteworthy Marketing. Everywhere you see "I" on this page, it refers to me!
My Content Ingenuity Framework
A done-for-you strategic approach to turn your bland content into bold influence in just 90 days.
I also offer phases 1-3 as done-with-you interactive workshops for teams looking to sharpen their skills, align on messaging, and build a repeatable content process.
Phase 1: Research & Discovery
📌 What happens here: Without the right foundation, content falls flat. This phase uncovers audience insights, competitive whitespace, and brand positioning so your content is distinct and strategic—not just noise.
Phase 2: Strategy & story
📌 What happens here:
I craft category-defining content strategy–shaping key messages, content themes, and storytelling pillars that reinforce your expertise and make your brand unforgettable.
Phase 3: Content Impact Plan
📌 What happens here:
A high-impact content roadmap that aligns with your growth goals. From thought leadership to authentic storytelling, I build a plan that amplifies your voice and fuels business growth.
Phase 4: Content Marketing Leadership
📌 What happens here: For companies that need an experienced senior leader to oversee the strategy implementation and manage and guide your in-house content creators and freelancers, I embed within your team for a fraction of the cost of a full-time employee to execute the strategy that positions you as a category leader.
Stand out. Lead the conversation. Embolden your brand.
Let’s infuse ingenuity into your content so you can amplify your brand, spark meaningful connections, and fuel your pipeline. Get in touch to schedule a discovery call.
Honored to be Recognized as a Top Content Marketer
